About Us

Ascention is a private global partnership based in China, which has been investing and managing asset globally since its establishment in 2005.

Ascention has made a major commitment to its clients of offering a full range of investment management services. As the results within the last ten years, Ascention has supervised approximately US$ 500 million value of assets, which covered numbers of industries such as infrastructure, energy, oil & gas, property and financial services.

The Vision

Our aim is to become one of the leading global Private Equity by applying our skill in serving the needs of our client worldwide and in delivering value to our shareholders.

The Focus

Ascention focuses on merchant banking, asset management, direct investments, private equity and venture investments in Asia Pacific Emerging Market. We like to describe ourselves as a collection of teams that create strategies designed to respond to the specific needs that are beneficial to our clients.

Our Business Principle

Zhu Hongni

Message from Our Chairman

Chairman and Managing Director of Ascention

Message from Our Chairman

Ascention has always played a long-term game by investing under a prudent management. This means we execute our current operating plans with discipline, while at the same time positioning our business for the future. No matter what challenge we have faced on our journey, we always stay the course and continue to take our business forward.

As our primary growth engine, our core business includes the investment management, management consultancy and advisory we have traditionally provided to our clients. We have taken significant steps to renew and refresh our core business, and it is now as vibrant as ever, making it a powerful differentiator in the marketplace.

In new initiatives and businesses, we are investing in assets that essentially wrap around our core business and have the potential to become billion-dollar businesses for us. Finally, we will drive growth through geographic expansion. Strategic growth markets such as the China, Indonesia and India, will be our initial focus, with untapped geographies to follow. This is about introducing Ascention to a whole new set of clients and investors in a whole new set of markets, as well as providing consistent service wherever we operate.

Looking ahead, we are confident that Ascention is well positioned to capture the growing opportunities in investment and financial industry. We navigated the past several years through an extremely challenging time and emerged a better and stronger company. It is an exciting time for us and we are ready to power Ascention into the future.

Our Mission

Deliver Consistent Result

We strive to deliver long-term, consistent results for clients through our integrated investment platforms. We aim to provide innovative investment solutions by using the diversity, breadth and global scope of our capabilities. With our global resources and local client delivery, we are fully focused on our clients’ needs and goals, and seek to provide appropriate, pro-active solutions and exceptional client service.

Focus on Growth

We invest in and finance business and assets with strong potential growth. Our investment and financing are carefully selected through series of professional due diligence process to ensure the most favorable outcome to our stakeholders and investors, and at the same time help the business grow bigger.

Provide Solid Investment Solutions

We combine investment expertise and sophisticated risk management with a clear commitment to providing clients with appropriate investment solutions.

Encourage Partnership and Teamwork

We set new standards in partnering with our clients and providing them with integrated financial solutions. We strive to create an open, respectful workplace that encourages people to work together and with our clients to deliver superior products, services and results and support the success and prosperity of all our stakeholders.

Assist in Problem Solving

We help our clients solve their planning and administrative problems. Our extensive knowledge and experience enable us to provide clients with objective advice about other services they may need. We employ our specialized capabilities that enable us to achieve our goal to be our clients' best "business friend".

Our Services

Asset Management

Direct Investment

Ascention is a global leading asset management group for institutions, individuals and financial intermediaries worldwide. Our investment portfolios and investments are located in a number ofregions worldwide providing strategies that span the full spectrum of asset classes including equity, fixed income, cash liquidity, hedge funds, venture capital and private equity. Ascention has built a global, diversified asset management business with over million dollars worth of assets under management.

Direct Investment

Ascention’s direct Investment portfolio is an expert across wealth management disciplines to help shareholders advance toward their goals. By consistently keeping our shareholders informed, focusing on risk-adjusted returns and rapidly adjusting to tactical opportunities and risks, we stand by our clients and global partners through market cycles.

The Group’s direct investments portfolio is complimentary to the Group’s merchant banking business but differs in that the investments are passively held and only comprise minority holdings.

Merchant Banking

Private Equity and Venture Investments

Merchant Banking focuses on identifying undervalued assets within sectors that are either under-researched or out-offavor and whose value is obscured by complex and inefficient capital, management or ownership structures. We then work with funding and operating partners to proactively realize and share the inherent value we have identified.

In evaluating a particular opportunity, we are able to be more flexible in both our internal resource allocation and in our time frame in generating returns by choosing the most appropriate partners for any given deal. Thus, Merchant Banking can provide both the professional expertise and financial resources to execute large, complex financial transactions whilst retaining the responsiveness, flexibility, independence and focus of a smaller firm.

Private Equity and Venture Investments

Ascention has been active in the private equity industry with extensive experience in all types of funds, senior secured financings and leverage buyout. We have invested in various sectors including Energy, Plantation, Infrastructure, Commodities, Retail, and Property. Our strategy is to fund the distressed business and to grow it further throught additional business expansion, and monetize the investment through capital market scheme such as Initial Public Offerings or Bonds issuance.

Risk Management Policy

Risk is an integral part of our businesses. Management of that risk is therefore critical. Strong independent prudential management has been a key to our success over many years. Where risk is assumed, it is within a calculated and controlled framework.

Independence – our risk management team is independent of all other areas of Ascention, reporting directly to the Managing Director and the Board. Risk management is required for all material risk acceptance decisions. It identifies, quantifies and assesses all risks and sets prudential limits.

Centralized prudent management – the responsibility of risk management team covers the whole of Ascention, meaning it can assess risks from a wide perspective and ensure a consistent approach across all areas.

Approval of all new business activities – Other areas of Ascention cannot undertake new businesses or activities, offer new products or enter new markets without risk management team’s approval.

Continuous assessment – risk management team continually reviews changes in risks brought about by both external developments and internal circumstances.

Frequent monitoring – Centralized systems allow risk management team to monitor credit and market risks daily. Risk management staff liaise closely with other areas of Ascention to ensure that, should any limit breaches occur, they are immediately addressed, and escalated as necessary.

Our People

Zhu Hongni - Chairman and Managing Director

Zhu, aged 55, Chinese citizen, is the Chairman and co-founder of AscentionGroup, and currently directs the strategic development and investment of the group’s private asset management businesses. Having an extensive financial and business background, Zhu formerly holds prestigious position at various investment and private equity firm in China with over 30 years of experience.

Deborah Lo - Director

Zhu Hongni - Chairman and Managing Director

Deborah, aged 50, is the Ascention’sinvestment specialist in Southeast Asia. She directs the strategic development and investment of group’s business in Southeast Asia region. Deborah has joined Ascention for more than 10 years and prior to her involvement in our key management team, she has worked at major financial institutions with more than 15 years experience in structured finance, financial advisory, fund raising, debt restructuring and private equity investments.

Dorothy Ong – Executive Director

Zhu Hongni - Chairman and Managing Director

Dorothy Ong – Executive Director

Dorothy, aged 52, is the Executive Director of Ascention and she currently directs the strategic development and investment of the group’s private asset management businesses. Having an extensive financial and business background, Dorothy is our key management personnel in expanding our business in Asia.

About Us

The Vision

The Focus

Our Business Principle

Zhu Hongni

Message from Our Chairman

Message from Our Chairman

Message from Our Chairman

Message from Our Chairman

Message from Our Chairman

Our Mission

Deliver Consistent Result

Focus on Growth

Provide Solid Investment Solutions

Encourage Partnership and Teamwork

Assist in Problem Solving

Our Services

Asset Management

Direct Investment

Direct Investment

Direct Investment

Direct Investment

Direct Investment

Merchant Banking

Private Equity and Venture Investments

Private Equity and Venture Investments

Private Equity and Venture Investments

Private Equity and Venture Investments

Private Equity and Venture Investments

Risk Management Policy

Our People

Zhu Hongni - Chairman and Managing Director

Zhu Hongni - Chairman and Managing Director

Zhu Hongni - Chairman and Managing Director

Deborah Lo - Director

Zhu Hongni - Chairman and Managing Director

Zhu Hongni - Chairman and Managing Director

Dorothy Ong – Executive Director

Zhu Hongni - Chairman and Managing Director

Dorothy Ong – Executive Director

Contact Us

Contact Us

ASCENTION LTD.

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